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A "Big Ass" Products Round-up

June 9, 2006
Squeezetoy_1Weyerhaeuser used their bright green booth at the show to launch the company's iLevel brand, a new organizational structure intended to simplify the process of ordering materials from the forest products manufacturer. Delta introduced the Urban collection of European-styled faucets for the booming upscale condo market.

The award for best manufacturer name at the show goes to a Lexington, Kentucky company called "Big Ass Fans," whose booth displayed certainly the biggest fan I've ever seen circulating above the heads of attendees. HessAmerica had a simple display of their latest area lighting fixtures in the West Hall, including the Night Elements line of pole lights that place illumination on several levels of the fixture.

The USGBC unveiled a new branding image, a subtle but fresher version of their logo and marketing materials. Novum Structures (formerly Mero) has repositioned the company's image and product line as well, and displayed both in a small glass structure on the floor of the West Hall.

Rita Catinella Orrell, Products Editor

June 09, 2006 |

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